Fornace

Fornace

Fornace Bellini is a three-generation Italian family pottery brand — local, handcrafted, deeply personal. The challenge wasn't just building a website; it was translating something this intimate online without flattening it into just another luxury ecommerce store. They wanted awareness and a real online presence, without losing the legacy that made the brand personal in the first place.

Duration

6 weeks

Client

Studio Concept

Minimal wooden table lamp with a curved frame and glowing round bulb on a light gray background.

We designed and built a Framer site built entirely around presence, not transactions — no product listings, no cart. Every section leads with the family's story, craft, and three generations of history, ending in a single call to action: book an appointment to visit and buy in person. The result is a brand that gains visibility and legacy in equal measure — online enough to be discovered, personal enough to still feel like theirs.

We designed and built a Framer site built entirely around presence, not transactions — no product listings, no cart. Every section leads with the family's story, craft, and three generations of history, ending in a single call to action: book an appointment to visit and buy in person. The result is a brand that gains visibility and legacy in equal measure — online enough to be discovered, personal enough to still feel like theirs.

Modern table lamp with a black base and white shade casting a warm glow on a neutral background.
Minimal studio scene with a curved mint-green sofa on a light gray background.
Minimal interior scene with a transparent sofa and a pale cushion against a gray wall.
Minimal turntable with a vinyl record on a cream and wood base against a soft gray background.
Modern table lamp with a black base and white shade casting a warm glow on a neutral background.
Minimal interior scene with a transparent sofa and a pale cushion against a gray wall.
Minimal studio scene with a curved mint-green sofa on a light gray background.
Minimal turntable with a vinyl record on a cream and wood base against a soft gray background.

Free 30-min intro call

Tell us what you're building

Work with a team that brings clarity, care, and creativity to every project.

Free 30-min intro call

Tell us what you're building

Work with a team that brings clarity, care, and creativity to every project.

Free 30-min intro call

Tell us what you're building

Work with a team that brings clarity, care, and creativity to every project.

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